Local Seo for Two Offices?

[KempRugeLawGroup]

What is the best way to go about doing local seo for two offices? Everything I can research on local seo provides awesome information...if you have one office, but we have two: one is in downtown Tampa and the other in a northern suburb. Anyone have experience with this that they'd like to share? I'd appreciate it.

Happy Friday!

Ruben

[TranslateMediaLtd]

My company has various offices around the world and we're in local search for most of them. This was done by submitting the site to Google Places for each location, including pages on the site for each office with a map, telephone number etc - all using structured data (http://schema.org/PostalAddress).

Google Places verifies your physical address by sending a postcard in the mail with a PIN which allows you to verify the existence of your business at that address so it's difficult to abuse.

[SamuelScott]

I presume that your site is structured something like this way?

www.example.com/city1
www.example.com/city2

If so, then you must avoid duplicate-content issues and make each page as unique (and useful!) as possible. For example, each location-specific page could include a Google Maps snippet, a local address and directions, the local weather, the local phone number and local news, and so on. Companies that have offices in various cities can write about what specifically is done at each location -- for example, marketing might be in London, sales might be in Paris, and so on. Perhaps include photos of the people at each office. List local prices (if relevant). Be as creative as possible. Obtain links to a specific location page from authoritative sites in and about that locality. In your banner or footer (or elsewhere), use anchor text like "London" and "Paris" for the links that take people to the pages with information about the "London" and "Paris" offices.

Does that help?

[WhiteboardCreations]

Hey Ruben! Great question as I recently posed a similar question to the community, since we're getting ready to take over an medical practice website and they have 3 office locations. Our goal is to touch up their existing website with improved navigation. One of the key takeaways is that each location has their own independent page.

Within each page, we are going to be accomplishing a lot such as:

• Build the location pages off your root domain as noted above, domain.com/Office1 and domain.com/Office2 so that you can work to build links to those individual pages going forward
• Create and implement Schema markup to let Google quickly identify the NAP (Name, Address, Phone #) to the respective office and make sure it's consistent with the G+ pages information that you verify as noted below
• Provide 100% original and non-duplicated content which talks about the practice, the eye care services, products they offer, and which doctors at that specific office
• An interactive Google map pin marketing their exact location (this also links to their G+ page)
• A slideshow to display only that office's pictures
• Internal links to/from the Home page and some inner pages like the Dr bios, an eye care service, etc
• And most importantly making sure that the office location pages are linked to only their respective G+ pages (you will need separate verified G+ pages as a note)

There are other items we'll tackle for the website, but remember, you can "optimize" the G+ pages, so our focus will be to populate those individual G+ pages with as much content, images, videos, and links to the site page and site Blog as Google will allow. Another tip I learned was to do a Review Acquisition Strategy to obtain more reviews to your G+ pages and other sites by potentially using a service like GetFiveStars.com.

You will also want to build local citations, so we're looking into the new Moz Local service to assist our efforts. Link those to the location pages and if you have a blog, like we'll be doing for these eye doctors, then you can also write articles specific to an area/their location and build more relevance and inner links to the location pages.

I know you were asking about getting ranked in local and feel I went on a tangent, however, all of that will assist in getting the local listing in G+ more relevance and more exposure over the competitors who may only have a G+ page with a description, an image and a link back to the site.

Hope this helps! And all the best! - Patrick

[MiriamEllis]

Hi Ruben,

You've received some great feedback here. Has your question been answered or is there anything else that you're not quite sure of? Let me know!

[KempRugeLawGroup]

Thank you everyone. The question was answered extremely well! I appreciate it.

Sorry for the late response,

Ruben