Ranking of Moz "A" grade page.

[Gerrhard]

Hello,

I built a site in Weebly recently and it was indexed by Google and the one page in fact ranked #1 for one keyword. I used absolutely no SEO optimization techniques for this. It then rapidly dropped out of sight (not surprising ). I have now optimized the site in general and specifically the page www.insolvencylifeline.co.za/voluntary-sequestration-process as recommended by Moz. All the optimization was on-page, except that I also used the SEOProfiler tool to submit the site to their list of search engines recommended and I manually linked to a number of reputable directories. I did this on 09/03.

If I search for www.insolvencylifeline.co.za/voluntary-sequestration-process I can see the page has been cached on 10/3.

However,if I search for any of my 3 search terms for example "voluntary sequestration" and then do an advanced search for "insolvencylifeline", I only get search results for pages cached before 9/3. My page  www.insolvencylifeline.co.za/voluntary-sequestration-process which I know is fully optimized (“A” Moz grade) for the search term, does not rank at all.

Also if I search for www.insolvencylifeline.co.za, I can see that the page also was cached on 10/3. However, it does not show www.insolvencylifeline.co.za/voluntary-sequestration-process at all and the other pages shown were all cached before 9/3.

Does this mean that the page www.insolvencylifeline.co.za/voluntary-sequestration-process does not rank at all even though it is indexed? If so, any thoughts on why?

Regards,

Gerhard.

[Andy.Drinkwater]

Hi Gerhard,

From what you have said, this was just an initial jump that many sites see when first being indexed by Google. It is then very common for them to drop out of the SERPs again.

Sometimes referred to as the Google Dance, this has frustrated site owners for some time now.

Just carry on with the positive SEO work and I'm sure you will see it rise again

-Andy

[Gerrhard]

Thanks Andy.

Question... When I optimized the page  www.insolvencylifeline.co.za/voluntary-sequestration-process on 09/03, I changed the URL from www.insolvencylifeline.co.za/get-out-of-debt as part of the optimization in order to include my targeted search terms in the URL. Could this have caused a problem resulting in the page dropping from sight?

Regards,

Gerhard

[Andy.Drinkwater]

It's possible Gerhard, but unlikely. My money is on the initial ranking boost that many new sites see.

-Andy

[Gerrhard]

Thanks Andy.

I'll be patient then...

Gerhard