KWs w/ no bids on Google AdWords

[SSFCU]

When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition.

Thanks,
Sarah

[EGOL]

Is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it?

Some people know how to make big money in niches where nobody else has ever guessed (the people who can sell manure or dirt are examples).  It is who knows how to do something valuable with that traffic - even if the money per keyword is small.  A little money here and a little money there... ads up to big money.

Looking where others have ignored can make you highly successful.   Some of the biggest oil discoveries have been made where no one else ever thought to drill, and where many believed that  there was none to be found.

[SSFCU]

Reminds me of the time contestants brought goats on Shark Tank. http://abc.go.com/shows/shark-tank/video/Casting-Pitches/_m_VDKA0_dphdodu2

So what you are saying is less emphasis on KWs and more emphasis on ideas?

[EGOL]

I remember that goat project.  The kid was the pitch man and the old man had all of the expertise.

So what you are saying is less emphasis on KWs and more emphasis on ideas?

Not quite.  What I am saying, is that if you have ideas don't allow volume or bidding or pricing data to frighten you away or discourage you.  There could be a lot of money out there.  It might be widely distributed but it still can be profitable.   I have made nice money by casting a wide net.

Now, changing to a different philosophy....  one that has been more successful for me....   I use the Adwords keyword planner, but in a different way.

I first ask myself... What are the keywords for which I have the expertise, enthusiasm and content creation ability to be highly competitive?   Then I go to those SERPs and look at the content that is out there right now.  If I can beat it then I am ready to attack.  That is the time to look at the keyword planner and determine the exact point of attack and what the keyword data tells me should be explained on my page(s).  That is the information that everybody everywhere is asking about.  If everybody is asking then it might not be addressed well on the web.  The keyword planner data informs content development around the topics that people are asking about. Address them.  All of them.

Again I don't allow the keyword planner data to sway my thinking.  If it says... "Highly competitive" and "high volume" then I am not frightened off.  Why? Because where there is high levels of competition and high levels of traffic there is usually a lot of search diversity and a lot of money changing hands.  Even if you get in there for long tail queries you can make a lot of money.  But since I attack where I am confident that I can compete head-on with their content that is exactly where I do NOT want the presence of competition to discourage me.

So, I attack and it often works well.  Do not fear competition.  That is where money is made as long as you have what it takes to compete.

[SSFCU]

** If everybody is asking then it might not be addressed well on the web.  **

I've never heard before, but it makes total sense. Thank you for that.

That kid blew it for the goat operation.

[EGOL]

lol... Yes, but you can do BOTH.