Do random listings effect Google Local Rankings?

[jonnyholt]

So my clients business name is "Photojennette Photography" and while researching citations to correct I have found a completely random issue.  There's an actress named Jennette McCardy that apparently has a ton of photos on the internet and with that are page titles like "Brand New Photo : Jennette McCardy" and "Look at this Photo Jennette McCardy"

My question is, would Google be sending my listing down because of this?  It's completely random and has nothing to do with the business.  Thanks in advance.

[MoosaHemani]

This is confusing!! What you are saying is that photos of Jennette McCardy are appearing in the local citation results? This probably is not possible because ideally it should appear in the Google’s main search results and not in the citation results.

Your local business will appear in the citation section but if you are asking about your main website to appear in the search results for any of the targeted keyphrases then yes you need to compete with others.

If I understand your question correctly!!

[vmialik]

What I think Jonathan _might _be getting at is, do citations from other sources with partial information (some of the words matching) negatively affect my business' local rankings? (Jonathan is that what you were getting at?)

If that is your thinking, here is something to think about:

1. Major search engines are smart enough to understand a difference between a photo of a person and a business name. 3) Ultimately these two queries "Photojennette Photography" or "Photo Jennette McCardy" have really little in common to cause beneficial relationships or to negatively affect you.

2. Local rankings use NAP (Name, Address, Phone, and Website) of the business to build rank. I would assume a webpage with a pic of Jeanette would not have this citation info, and either way if it did it would serve as a benefit to you.

Hope this helps!

[jonnyholt]

I was saying when I google the company name "Photojennette" because I'm trying to correct NAP for this company to Photojennette Photography instead of just Photojennette, I see a ton of listings on Google SERP with " Photo Jennette McCurdy "

What your saying is that you think Google ignores a citation in regards to local ranking so long as NAP is not present.  So if it isn't a full citation with Name, Address, Phone, then they likely don't take it into account.

[vmialik]

"What your saying is that you think Google ignores a citation in regards to local ranking so long as NAP is not present.  So if it isn't a full citation with Name, Address, Phone, then they likely don't take it into account."

Partially correct, however, local ranking is not exclusive to citations only, but to links, social metrics (here are other rankings http://moz.com/local-search-ranking-factors). Unless you have some connection to those pages other then Photo jennette looking similar photojennette you should not worry about that.

[MiriamEllis]

Hi Jonathan,

While this should not be affecting you locally, yes, there is some chance that this could be affecting organic results if these searches for this person are popular. So, on a local front, no don't worry about this. On an organic front, this is one of those weird things where there are similarities or even synonyms from which Google is drawing incorrect intent.