Why Do Some Organic Search Terms Not Rank a YouTube Video?

[WSIDW]

I have a video that is number 1 in the video search terms that is very well optimised and quality backlinked. Yet it does not rank in the organic results. Anyone any idea why, or what to do to achieve this? Many thanks in advance

[Andy.Drinkwater]

Videos are really no different to other websites in terms of search and there are a lot of possibilities why this isn't ranking.

It could be to do with how many others are trying to rank for the phrase in Google, and how applicable Google feels your video is in relation to this search term. You also said it was quality back-linked, but has too much been done and it now looks unethical to Google? Did you build the links yourself, or have links happened from a more viral push? Have you used Social Media to seed the video and webmasters have decided to link to it off their own backs?

It's a little awkward to answer exactly without doing more research into it.

-Andy

[PhilNottingham]

Can you provide details of the keyword in question?

There are many search terms which Google never offer a video result for - simply because it wouldn't be relevant for the term in question. If i search "car insurance" I almost certainly don't want to see a YouTube video.

The same is true with Google+ local results, shopping results etc... the explicit and implicit context of the search defines what sort of results are returned. If it's a search term which doesn't match up with what Google deem to be "appropriate" for a video result, you won't get a YouTube video ranked - no matter how strong the page is.