Local Business Schema Markup on every page?

[lfrazer]

Hello,

I have two questions..if someone could shed some light on the topic, I would be so very grateful!

1. I am still making my way through how schema is employed, and as I can tell, it is much more specific (and therefore relevant) in its details than using the data highlighter tool. Is this true?

2. Most of my clients' sites have a footer with the local business info included on every page of their site (address and phone). This said, I have been using the structured data markup helper to add local business schema to home page, and then including the footer markup in the footer file so that every page benefits from the local business markup. Is this incorrect to use it for every page? Also, I noticed that by just using the footer markup for the rest of the pages in the site, I am missing data that was included when I manually went through the index page (i.e. image, url, name of business).

Could someone tell me if it is advisable and worth it to manually markup every page for the local business schema or if that should just be used for certain pages such as location, contact us, and/or index?

Any tips or help would be greatly appreciated!!!

Thanks

[WesleySmits]

Hello Denis,

To your first question: Schema.org is indeed much more specific than Google's data highlighter tool.
To your second questions: If the client has a footer with their contact details and address location than this would be a good place to use the schema markup and then it would be included on every page.

You're talking about 'manually marking up every page'. If the contact information is in the footer this would only have to be marked up once? Don't really understand that part of the question.

**Conclusion: **It's not necessary to mark up local business information on every page, but if the client has the local business information on every page because it's useful for their users than this is a perfect opportunity to mark it up with schema information.

Hope i was of assistance and if you have any other questions please let me know

[lfrazer]

Awesome. Thank you! So, just to clarify, in your opinion, it is better to use schema for Google than the data highlighter tool because it is more specific?

Thanks so much again

[WesleySmits]

Schema.org is a quite extensive vocabulary for implementing structured date. The data highlighter tool only offers limited options for implementing structured data information about your content to the search engines.

So, yes i would recommend schema.org because it is more specific.

If you think my original response was helpful could you mark it as the correct answer to close this question?

[lfrazer]

Thanks Wesley.

[mmmeans]

Should I wrap schema in the footer or within the body of the text?