On what pages of my site should I put schema.org structured markup for an Aggregate Review of a Concrete Construction Contractors work?

[VernonWanner]

I have a concrete contractor that I do a site for.  He has many reviews from Home Advisor.  So I created a Structured Data Markup using HTML5\. I put the the AggregateReview near the bottom of the About Us page at [http://www.skv-construction.com/about-us.html](http://www.skv-construction.com/about-us.html).

Question 1:  Should I also put the AggregateReview on the home page, or on specific project pages.
Question 2:  How will Google use the data now if the About page is NOT searched or displayed in SERPs.  Does Google display this markup when and where they want to?
Question 3: Siince this is a Local Business, should I embed the AggregateReview within the LocalSearch tag.  I passed the Google test as it is for the Aggregate Review!  But I have the review wrapped in the HomeAndConstructionBusiness tag.

Here is the code:
"http://schema.org/HomeAndConstructionBusiness">

# Quality Workmanship w 50 Yrs Experience

"http://schema.org/AggregateRating">
4.37 stars-based on 
54 reviews at ["http://www.homeadvisor.com/rated.SKVConstruction.18028291.html"](<a) 
target="_blank">Home Advisor
"http://schema.org/PostalAddress">
10005 Fair Lane
<spam itemprop="addresslocality" union=""></spam>
IL
60180
(847) 364 0161
["http://www.skv-construction.com/contact-us.html"](<a)>Contact Us
Price Range: All Jobs Custom; Call for Quote or Visit Web Site 

Would appreciate any help.  This markup is so vague, I can see why few people are using it.  Maybe you should do a Video training or extended training on how to's.

Vernon Wanner
815-332-8062

[bdiddy]

Hi Vernon, to answer your questions...

1. I prefer to put review Schema markup on the home page since it's likely to show up at the top of a branded SERP.
2. There's no telling how Google will use your data. I've seen this Schema work and not work, with no rhyme or reason.
3. Yes, you may embed the AggregateReview within the HomeAndConstructionBusiness tag, but it's not necessary. You can do something as simple as this:

Hope this helps!
Brodie