Will Redirection of Unnatural Links to the New Domain will work?

[RuchiPardal]

Hi All,

If a website www.mywebsite.com has received 100 unnatural links and because of that rankings are dropped. I want to follow the below strategy to protect my website from these 100 unnatural links. Please let me know if it will work:

• Buy a new domain www.newdomain.com with new whois record (Not related to www.mywebsite.com )
• Do 301 redirection of all 100 unnatural links (Those are pointing to www.mywebsite.com) to www.newdomain (New domain)
• Do 302 redirection from www.newdomain (New domain) to  www.mywebsite.com (Old Domain)

After applying the above strategy, will google still consider those 100 unnatural links for Old domain??

[Chris.Menke]

If only it were so simple Ruchi!  Unfortunately, you won't get out of it that easily.  It is generally accepted that redirection of your pages/domain will also carry forward any penalty associated with those pages.  If the links are pointing to internal pages on mywebsite.com, you can try putting those pages on new URLs and let the page that the links point to go to 404, but if they're pointing to the home page, you're going to have to go through the hard work of contacting webmasters, disavowing, and building good content.

[RuchiPardal]

Hi Chris,

Thanks for your reply. You said that redirection will carry forward the penalty to the new domain.It means the whole penalty will move from my old domain to the new domain so in that case my rankings for old domain should come up??

[Chris.Menke]

But if you're redirecting the old domain, no one will be able to land on it and it won't rank for anything.