To all the PPC expert :

[WayneRooney]

To all the PPC expert,

Im new with all the PPC world but im learning every day.
I wanted to ask if any one know if there is a good tool for organize / creating ads groups from a big keys list ?

Another thing,
what is the best way to manage the budget for all the campaigns ?

Thank you

[James77]

With regard to the above I think the tool you are looking for is http://www.google.co.uk/intl/en/adwordseditor/ - This is basically a desktop app that allows you to manage all your campaigns. For some reason Google doesn't promote it very much, so a lot of people don't know it exists. It will save you a lot of time when creating and managing large campaigns.

With regards to managing your budgets it really depends on what your trying to do, and Adwords is so flexible (and pretty confusing unless your an expert!) in this that it is hard to define a single answer. You can manage budgets on many different levels from overall campaign to individual Keywords etc.

The thing with adwords is that its an organic learning process and needs constant monitoring and adjustment. My advise would be to make sure you have daily budget caps in place, and then try putting max bids on you ad groups. Then as time goes by, monitor your ROI on these campaigns and adjust accordingly.

[Robertjw]

I would agree with the daily budget caps suggestion.  That's what I've found out works best for me.  I break the budget up so the campaign will run for as many days as possible with the daily budget before hitting your monthly budget total.