Need SEO Advice for different languages and How to optimize the page

[WayneRooney]

Hello.

Currently we have an ecommerce site that sells shoes online in France. The site is in English.

Say the keyword is shoes and our page is example.com/shoes

it;s perfectly fine to optimize that page for keyword of "shoes". Now, what about french keyword of shoes "chaussures" ? How do i optimize it?

Should i create a different page or just edit the same page with keyword of "chaussures" in title tag etc? What is the best way to go about doing this?

Thanks

[Asjad]

This post is deleted!

[Asjad]

Hey,

There are 2 dimensions

1. Translator

You can make French version of all pages by using Translator. You can follow example of this website http://www.worldwidemarkets.com/ This website has done same. Has versions in Espanish, Arabi, English etc.

2. Why French Store is not in French?

I compare monthly searched of 2 keywords through Google Adword Tool "Shoes" 49,000 & "chaussures" 165,000. French word has 3 times more searching level. Have a look: http://screencast.com/t/chZbsPlD

There may be any reason that Store is in English but having French Store inn French make more sense and french words have more searches!

more : http://googlewebmastercentral.blogspot.com/2010/03/working-with-multi-regional-websites.html

Regards

[katemorris]

If you have an online store dedicated to selling shoes in France, I would focus less on how to optimize and more on getting someone that is fluent in French and native to France. You are going to have to give that person the time to really translate your site from a French person's (someone that lives in France) perspective. All the site content.

Once you have accomplished that and used the correct implementation of HREFLANG and the meta language content tag (for Bing), let it sit for the time being. See how much traffic it garners. Get user input, check internal search patterns. If you aren't already tracking internal site search, please do that. If you don't allow internal site search, add that and track it in analytics.

Only then do you optimize for specific text.