Fixing A Page Google Omits In Search

[KempRugeLawGroup]

Hi,

I have two pages ranking for the same keyword phrase. Unfortunately, the wrong page is ranking higher, and the other page, only ranks when you include the omitted results. When you have a page that only shows when its omitted, is that because the content is too similar in google's eyes? Could there be any other possible reason? The content really shouldn't be flagged as duplicate, but if this is the only reason, I can change it around some more. I'm just trying to figure out the root cause before I start messing with anything. Here are the two links, if that's necessary.

http://www.kempruge.com/personal-injury/ http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/

Best,

Ruben

[EGOL]

What KW phrase are you talking about ?

These two pages have very different title tags.  One is targeting a city and the other a county.  So, if your keyword represents a geographic query these pages might not be expected to replace one another.

[KempRugeLawGroup]

Tampa Personal Injury Attorney.

[EGOL]

This page is optimized for Tampa Personal Injury Attorney

http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/

The title tag is:  <title>Tampa Personal Injury Attorney | Free Consultationtitle>

The page below is optimized for a different query - so it would not surprise me if it competes poorly...

http://www.kempruge.com/personal-injury/

The title tag is :  <title>Personal Injury Attorneys, Lawyers | Pasco County | Free Consultationtitle>

==========================

When I search for Tampa Personal Injury Attorney I don't see your Tampa page, I see your Pasco County Page.   So, I am suspecting some problem with the Tampa page.

Is that what you are seeing?

[KempRugeLawGroup]

Yes.

[EGOL]

My bet is that the Pasco page competes better than the Tampa page because the Pasco page is the one getting a site-wide link in your footer navigation.

This is the URL in the footer nav...

http://www.kempruge.com/personal-injury/

Link to the Tampa page in the footer and I think that you will have better results for two reasons:   The Tampa page is optimized for the "Tampa Personal Injury Attorney" query... and the Tampa page will have site-wide link, telling google that it is more important than the Pasco page (which receives very few links on your site from what I can see.)

I would also make a link from your google plus page to the page that you prefer in the rankings.

[KempRugeLawGroup]

Alright, I'll make the change and see what happens.

Thanks!

Ruben

[EGOL]

Great.  I think that will help a lot.  Please post here if you see improvement.

[KempRugeLawGroup]

Will do!

[KempRugeLawGroup]

Fantastic news! You were right! The correct page is now ranking, and it's on the fourth page. It took awhile, but it finally changed this week. Granted, still lots of work to do, but hey, fourth page is so much better than omitted.

Thanks again, EGOL

Ruben

[EGOL]

Hey Ruben,

I am seeing your page on the bottom of Page 2 on two different ISPs.  #19

I think that it will go a little higher.