SEMRush Ads Traffic Price VS their PDF report

[JoshBowers2012]

I am running a report on a website trying to find their advertising budget online (or at least what I can find and have access to).

When I type in the URL and look at the overview section it has the "Ads Traffic Price" at around $2,000/mo.

But when I do a full PDF report it has the price at over $11,000/mo for Google USA.

What am I missing? Doing wrong? Which is accurate?

I'm pretty sure they spend quite a bit more than $11,000/mo in general as they were recently bought by Google and are owned by people from Apple. How do I get the mots accurate estimation in general? Or at least on SEMRush?

[FedeEinhorn]

I guess you are talking about Nest?

[JoshBowers2012]

That would be a big yes sir.

[FedeEinhorn]

Well, I checked SEMRush and they in fact report $2K on ads, but it seems that they have no data of the past. So they are just catching up with the data or Nest just started with their online ads. In any case, as the stats are just pouring in, I would leave a few more weeks before "trusting" on what SEMRush reports. I'm also sure (like you) that after that acquisition they are spending much more than 11K a month in ads.

Hold on for a week or two and see if there any changes.

[JoshBowers2012]

Thanks Federico.

I did notice the huge increase in ads recently. Thanks for clearing that up for me and giving me some back-up in general on what I was having a problem with.

Client wants me to give an estimated marketing budget for Nest... Really difficult to do without a 10K report or something. Or at least it's beyond my pay grade and abilities at this time.

Thanks again.

[FedeEinhorn]

No problem. Keep checking on SEMRush in a few days to see if those numbers are changing.

But for now, you can report to your customer that Nest wasn't doing any noticeable advertising before the acquisition. They are now, apparently, but those stats from SEMRush are just estimates based on open metrics, no one outside Google or Nest can actually give you an exact sum.