How do I optimise my products for best results?

[Towelsrus]

Hi

We have a number of products we want to optimise for example.

Barbeque Boss Double Oven Glove, Black

When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves"

How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title?

Any advice would be appreciated.

Thanks

Craig

[AndreVanKets]

Hi Craig

Keep it structured in a silo by displaying your parents>children>Grand children and cousins and try not to include exact matches of children or parent keywords on the product pages meta tags.

An example would be.

website.com/shoes/ (this is the parent and lists all the children)

website.com/shoes/blue-shoes/ (this lists all the grand children)

website.com/shoes/blue-shoes/red-laces/ (this is the end of the hiarachy, but you can list related products (tap dance shoes etc)

Back to your question...

You want to keep it structured as best you can to keep Google happy, so try your best not to "canabilise" your pages (more than 1 page targeting the same keywords)

In your scenario, the  http://www.towelsrus.co.uk/kitchen-oven-gloves/aztex/barbeque-boss-double-oven-glove-black_ct389bd182pd1968.htm is the end of the line (the grand child) so you dont want this page ranking for generic terms like "black oven gloves" (the page before this should rank for that) etc..

Search for keywords specific to the product, and if you cant find any, then just use the product name and or guess what people would search when looking for that specific product rather than using a generic term as this will cause more hassles than good.

Make a note of the keywords you find that fit Parent and children pages and optimize those pages for the more generic terms.

Make Sense?

Greg

[Towelsrus]

Hi Greg,

That makes perfect sense and thank you. I have also been looking around at how and what our competitors are doing in terms of how the list the product, keywords they use etc so we can make sure we cover those as best as possible.

Everyone does things slightly different so time to have a play and see what works best i think

Thanks Again.

Craig