Lots of Listings on Page 2 SERP, but none on the first?

[absoauto]

For one of our most important keywords we have several pages ranking highly on the second page of search results in google. Yet none on the first page, is there anyway to concentrate our rankings to bump one to the first page? We would rather have even just one link on the first page than the 4 or 5 we have on the second now.

[TinaGammon]

Hi most people think once they get to the coveted first page things will pick up, and usually it will but you will not see a noticeable improvement until you reach the top 4 listings.

Personally I would rather have a link on top of page 2 than the bottom of page 1. I would recommend you add some relevant backlinks to the site and that should push you to page one for some of your keywords.

[SEODinosaur]

Hi Margaret,

If these pages are all targeting the same/similar keywords and the backlink profiles are similar as well you can do a 301 redirect from all the ranking pages to the page that is closest to the first page. Once this is done I would still focus on building more links like Tina suggested.

[NakulGoyal]

Margaret

I agree with Tina. I would also suggest you check your website for "keyword cannibalization". I suspect that you might also have this situation causing some of this. Solution by Rand at http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization

If not, just concentrate on building some more content/links and it should be a matter of time. Watch your competition and see what you can find in their backlinks and content that you can't find in yours.

I hope this helps.

[ProjectLabs]

Yes you can use a 301 redirects to concentrate the link authority of multiple pages into one page (assuming that each page has some inbound links). This may give you a rankings boost to get you over the hump.

301 redirects can be difficult to implement (http://www.seomoz.org/learn-seo/redirection) so you might be better off trying to get earn more links and social media shares to your most powerful page.