Adwords Search with Display select. Better ROI than just Adwords Search only?

[marketvantageteam]

What is your experience running Adwords Search with Display select?

Are you getting a better ROI then just running Adwords Search only?

[john4math]

This is Google rebranding the hybid campaigns, and updating their algorithms for when you opt into both search and display in one campaign.  I asked my Adwords rep about it, and he said we definitely do not want to try this having already set up campaign structures with Search and Display campaigns separately.  Adwords best practices is still to run your Search and Display campaigns separately.  Just thinking of having both in one campaign gives me a headache, because they're completely different animals.  I'd set up a search campaign, clone it, and set the clone to display.  This will make it 100x easier to tell what's going on at a glance in the campaigns.

I don't think a display campaign on its own would perform differently from the display generated from a Display Select campaign, although I haven't tested it so I can't be sure.