Lost pagerank due to domain redirect

[SebestynMrton]

Dear All,

My customer has been merged by a larger organization. They redirected the old domain with 301 which had a pagerank of 6 to a new domain which is 0.  Is there any chance how i could recover the pagerank and pass it to the new domain? If yes what is your opinion?

Thank you,M.

[MickEdwards]

When you redirect A to B, B does not equal A, but rather inherits some of A's authority.

You will need to further develop the link profile of B with other mixed authority linking domains in order to improve it's own domain authority.  I wouldn't get hung up on pagerank, it's never current and only a contributing factor to overall domain authority.

I would use something like Open Site Explorer to gauge the overall domain authority and work from there.

Going back to your question the only way to retain that domain authority (in part pagerank) of A is to not 301 to B.  But I guess that if A has been bought out they want it to disappear into the main pot.

[Chris.Menke]

Keep in mind Martin, that the PR you see on a toolbar is only updated a few times per year and that the actual PR of the second site may have already increased due to that 301. If you notice a change in rankings or traffic for any of your keywords you may be seeing the results of that change.

[GPainter]

I wouldn't focus on PR as the metric is not getting updated very often and is probably going to be retired very soon, you may find the following a good read- http://searchengineland.com/googles-matt-cutts-no-more-pagerank-updates-this-year-173676

When redirected don't push the whole site to one page try to move each page (obviously depends on the size of the site) to a relevant page so you won't loose as much juice, you will loose some however. It also depends if its the same relevancy as to what Google thinks of your redirect. You will loose some, you can look up some of Matt Cutts talks on 301 redirects he has a few videos about on it.

Good Luck

[SebestynMrton]

Thank you for your reply! I knew it i just thought that it had such a strong pr (6) that it is a huge loss even if Google decreasing the focus from it. I also saw the authority metrics growing on the new domain which means that the new domain got some of its authority from the old. Perhaps we should wait another pr refresh. I tried to convince them to redirect the subpages to relewant new subpages but they wanted the hole previous version and the old domain to disappear.

Thank you for your reply!

[SebestynMrton]

This post is deleted!

[SebestynMrton]

Thank you for your reply! I knew it i just thought that it had such a strong pr (6) that it is a huge loss even if Google decreasing the focus from it. I also saw the authority metrics growing on the new domain which means that the new domain got some of its authority from the old. Perhaps we should wait another pr refresh. I tried to convince them to redirect the subpages to relewant new subpages but they wanted the hole previous version and the old domain to disappear.

Thank you for your reply!