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[MikeRoberts]

Well, to start... I tried crawling your site with Screaming Frog and of the 41 pages it found: 21 were 403 Forbidden. I was able to view those pages fine in Firefox though. Open Site Explorer is showing no external backlinks... so you need to work on getting people to link to you as well.

[adammason]

After having a look at your site, I checked the back links to your site in Majestic SEO as this shows the deleted back links to your site. I can see evidence of a few spammy links that have now been removed. Some of them still remain.

The best thing in this case is to use all back link explorers such as Open Site, Majestic SEO, A Hrefs and Google Webmaster Tools and have a look at all the links pointing to your site. Look at which ones are unnatural and get them removed. If you are not sure what links t remove then I would suggest seeking help with this part.

Then it is a case of waiting for Google to take notice and allow your site to progress again. It may be worth working on getting some good, natural links to your site also whilst you are waiting for Google to take note.

Just one final tip, it may be worth checking in Google Webmaster Tools to see if there is a message of any kind of penalty on your site.

I hope this helps.

Adam

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[adammason]

I understand your frustration. I would imagine you are getting different responses because people are using different tools to look at your site. This is why it is crucial to use all link data tools so you can make a overall decision based on all the data available. It is certain you have some harmful links pointing to your site though so I would definitely work on getting those removed or disavowed.

[adammason]

I would get the other links removed also, or at least disavowed. I would look at getting some genuine links built to your site also to help with the recovery.

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[David_Veldt]

To start with, I'll ask are you looking at google.com or google.co.uk? At first, I just assumed it was google.com, which shows me local results for Worcester, Massachusetts. However, I then saw that your site is hosted in the UK, and I needed to go over to google.co.uk to generate local results for Worcester, England.

Since others have commented on the off-page elements, I'll point out a few things I noticed related to on-page optimization:

1.) The primary keyword you mentioned of course makes your domain an exact match domain, and the influence that those have in search rankings has of course fluctuated quite a bit over time (see http://mozcast.com/metrics, click on "EMD Influence") but on the whole, has diminished and doesn't nearly serve the advantage it used to.

2.) Looking at the pages currently ranking for [driving lessons worcester], they all appear to be very locally relevant companies based in Worcester (applies both to Massachusetts and England). The first page even has map results. Your site doesn't appear to have any locally relevant information, or a local address, phone number, etc. It appears that Google made up it's mind that local businesses should get the upper hand on this query. If you are in fact based in Worcester, I would highly recommend adding your name, address and phone number to the footer and a contact page, adding local schema markup, gathering locally relevant links, etc.

3.) Only your homepage seems to be optimized and it is only for that one keyword. The rest of the pages appear to pull in "Driving Lessons Worcester" as a default ending to the title tag, which just results in every page having that keyword make up the majority of the title tags. If you flip through the site search results for your site, you can quickly see why Google might devalue your site for that keyword. I would go through and optimize other pages of your site for longtail variations and other keywords, and get rid of that default title tag ending. In short, Google probably sees your entire site as trying wayyy to hard to rank for a single keyword, which may have raised a flag.

I hope that helps!