Qualty of Likes, Shares etc

[gazza101uk]

People often say that Social Media shares are all about the quality of them but not the volume when it comes to a factor in SEO.

However, as far as I know, Google does not have any in depth access to the likes Facebook and Twitter's API, so how can they tell the quality of likes.  Most Facebook accounts are hidden or restricted so Google can't tell from that either.

[SanketPatel]

Hi,

Social shares are now more important than keywords, social signals correlate highly with good rankings. Five of the top six signals are social: Facebook shares, Facebook total, Facebook comments, Facebook "likes," and tweets, so quality of FB likes and shared are important.