How would Google reach internal pages on Zales with Lazy Load?

[BeytzNet]

Hi,

I encountered the following page on Zales:
http://engagementring.theprestigediamondcollection.com/NewEngagementRing/NewEring.aspx

As you scroll down more items pop up (the well known Pinterest style).
Would Google bot be able to enter the product pages? I don't assume the bot "scrolls"...

Thanks

[crackingmedia]

Hi, you are correct, this type of dynamic content does present a problem for search engines to index, but there is a way to help Google and other search engines to do that.

You should find the following blog post from Moz last year by Rob Ousbey helpful:

Create Crawlable, Link-Friendly AJAX Websites Using pushState()

Peter

[Carson-Ward]

AJAX-driven content won't be crawleable, but there are alternative ways to get content indexed. I've talked with Rob about the AJAX piece Peter mentioned, and he's actually feeling like it needs another update. The resources Google provides for these situations are actually quite helpful:

https://support.google.com/webmasters/answer/174992?hl=en

It's possible to have an infinitely-scrolling page that Google can see via an HTML snapshot of the page or one of the other mentioned solutions. You can also include pagination for Google, even in infinitely scrolling content and use the same method.

This kind of thing CAN be done in a crawler-friendly way... but it's usually not. The pages may still be indexed via a sitemap, but it's best to make sure the crawler can crawl the site anyway.