Losing traffic - What are we doing wrong ?

[orion68]

Hi, my ecommerce site has been losing organic traffic/ranks for the past 12 months. I don't have any active seo campaigns. after using link detox tool and submitting a disavow file for low quality links to google about 8 months ago, site has picked up some traffic may be about 10% but after few months it started to lose traffic again. there is no manual penalty on site. I would appreciate any and all suggestions at this point to help gain some traffic/traction. Anything that would point us in the right direction would be very helpful.

here is my url http://goo.gl/udynRR

thank you

nick

[danatanseo]

Hi Rick,

Have you identified which channels specifically are losing traffic, or is it everything equally across the board? The answer to that question would be crucial to evaluating things further. Can you let us know more details? The numbers don't have to be real, but perhaps percentages like direct traffic is down by 30% and referral traffic is down 20%, etc. Let me know and we can investigate deeper. Cheers,

Dana

[orion68]

Dear Dana,

Thank you for your reply. Basically the keyword phrase traffic is going down, our high ranking keywords are not ranking any longer, 2 or 3 phrase keywords have lost ranks one by one, dropped from 1st page positions to 2nd, 3rd and 4th page positions within this year. they were the main source of traffic and conversions for a long time (past 4 years) . they are still ranking on those 3rd and 4th pages but not getting any traffic through them anymore. We had quite a few of those high traffic / high volume keywords ranking top 10 positions and now we have only few left on top 10.

If you would please help us understand and guide us in the right direction on how to get those keywords and phrases ranking on top again and also rank for other keywords in our industry. We are actually looking for a professional help such as yourself who could work with us and help us recover our traffic.

Thank you

[danatanseo]

You are very welcome Rick. Thanks for providing more details. Has your site experienced any other changes since the beginning of the year? I can see by looking at it in the free tools at http://ahrefs.com that you started the year with a lot of inbound links and many of those have been cleared out (most likely from Google algo) over the course of this year. Did you replatform the site, change URLs and/or change the architecture of the site since the beginning of the year?

Are you monitoring your Google Webmaster Tools account? There may be some clues there regarding potential site errors (503, 403 and 404 status codes) and duplicate content that could be getting in your own way.

Let me know. A thorough site audit would most likely get you some answers and give you some directions on where to focus your efforts to regain traffic.

Dana

[Alex-Harford]

On top of Dana's answer, it's worth looking here - http://moz.com/google-algorithm-change - to see if your traffic started dropping again after any particular updates.