SERP with no "www"

[Elchanan]

I have noticed that Google SERP without login is showing the domains without " www " - all of them.

Have you seen this too? What does it mean for us?

[brad.s.knutson]

I just tried a branded search for one of my clients when I was not logged in, and I see www in front of the domain.  This client required www as part of their domain, so we set up .htaccess redirects to force all URLs to begin with www.

Google is pretty good about figuring out redirects and will show www is it's required, and will ignore it and not display it in the SERPs if the site doesn't use www.

Does your site have the proper redirects set up to send non-www URLs to the www equivalent?

[customerparadigm.com]

Elchanan-

It might be that you're seeing a test.  As you probably know, Google tests out a lot of different variables each day.

It could be that we're in the post-www world, and Google is trying to minimize the amount of text on a screen to make it easier for users to find what they're looking for -- especially on a mobile device or tablet.

On my Google SERP, I'm seeing a few items with the non-www, but also a few with www, too.  (See screenshot.)

Anyone else seeing the non-www results?

magento-enterprise-vs-community-screenshot.jpg

[Elchanan]

Before log-in:

https://www.dropbox.com/s/xax84cnwmeg9e5b/Screenshot 2013-12-13 11.39.42.png

After log-in:

https://www.dropbox.com/s/4bwkfdazlslot14/Screenshot 2013-12-13 11.41.41.png

[brad.s.knutson]

As Jeff mentioned, it could very well be Google running a test - they run small tests like this quite often.