HELP! New Link Building

[AMSI]

Any recommendations on where to start with link building for an automotive dealer site? Our ultimate goal is to drive traffic to the inventory pages and increase lead submissions. Should we build links to new and used inventory? Also, any recommendations regarding anchor text would be extremely helpful!

Thanks in advance!

[brad.s.knutson]

You're going about it all wrong.  You said that your goal is to drive traffic to your automotive site (pun intended), but then why are you concerning yourself with link building?

Building links for the automotive industry will be extremely difficult in the first place.  How many different blogs could you guest post on?  Probably not tons, right?  Submitting your site to directories won't help you in the Search Engines, and certainly won't drive much referral traffic.  Why bother?

You should focus on building a website that is easy for people to consume and navigate, create content that is worth peoples time, build a social media presence, and focus on customer service and improving your product/brand.

This might seem like a daunting task, but it's the only sure-fire way to "win" on the internet in the long run.

You might think that since you're in a traditionally boring internet niche, that it will be difficult for you to generate buzz about your content to earn links.  That isn't true.  I submit to you an article that Matthew Barby from Wow Internet put together on "link building" on a micro-budget.  What it comes down to is that money isn't as important as creativity.

Good luck!

[AMSI]

Hi Bradley - thanks so much for your response We are doing everything you mentioned and are now beginning to add link building to supplement all our other activities. Do you think it will be a hindrance to our SEO?

[brad.s.knutson]

Just realized I forgot to add the link to the article, my bad!  http://www.wowinternet.co.uk/blog/100-dollar-link-building/

The best link building is creating good content and having an audience to share it with.  If your content is good, the links will build themselves organically.