Results clustered in blue below the main result

[rjchugh]

There are multiple results that appear in blue below the main result for a query from a particular domain. For example, if I search 'mobile phones online' on google.co.uk, the result field from www.dialaphone.co.uk shows me multiple results clustered in blue - 'HTC One Silver', 'Samsung', 'iPhone5S', 'Free Gifts'.

I am trying to understand what these are, and why these show up. Ideally, I would like the results for my domain to show up in a similar fashion, and am wondering if there is something special that I would need to do in this regard.

Thanks

[S_Curtis]

They are called site links and I'm sorry to say you can't control if they appear. Google gives them to popular sites. See Google info on it if you need any more https://support.google.com/webmasters/answer/47334?hl=en

Hope that helps?

[rjchugh]

Hi! Thanks for your response. This is really helpful.