40 percent redundant content on landing pages with 60 percent unique information.

[seant119]

I have searched schema.org for tags to use for our redudant content on 25 unique local landing pages.

The redundant content references our services and abilities on each page.

Could anyone tell me how to retain this content and direct the search engines to disregard this portion of the landing page.

We are a WordPress site -- if there is a plugin - I would love to know which one might work, although I have not been able to find one that will protect us from duplicate content issues.

Thank you in advance.

[OlegKorneitchouk]

Well according to Matt Cutts, you shouldn't worry about it. An alternative is to turn the text into an image and display that instead.

[seant119]

Hello, Oleg.

Yes, thank you so much for the link to Matt Cutts.  What he is referencing are "terms and conditions" and disclaimer language which he states is "legally" required.   He specifically references pharma disclosures and those found in the finance industry.

See Google Boilerplate:  Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details. In addition, you can use the Parameter Handling tool to specify how you would like Google to treat URL parameters.

Our language would not be classified as "terms or conditions" nor would it be legally required.

Our language really is a series of bullet points which explain a new concept to most and why you should use us.

However, I love the idea of the image?  Which leads me to another question.  Are images subject to the same duplicative issues as text?  I do not see how they could be.  For example a logo is use on every page.

Thanks for taking the time in your busy day to answer.

[evolvingSEO]

Hi John

Could you clarify what you are looking to mark up? We don't want to be a "hammer chasing a nail" with schema - there are some things which totally make sense to mark up and others not. What are these pages about (products/services?) and what specific content is within them that you're thinking about marking up?

Thanks!

-Dan

[OlegKorneitchouk]

I think it should be fine.

An image is 1 duplicate entity while a block of text is many duplicate words.

If you want to avoid the duplicate image part too, you can make it the background image to a

element via CSS.

[OlegKorneitchouk]

"Our language really is a series of bullet points which explain a new concept to most and why you should use us."

Sounds like his repeating text are bullet points highlighting his services. Not something that would be marked up.