Understanding Onsite Elements and Moz's Onpage Grader

[Gavo]

I'm currently helping a friend with his website. One of the pages I am targeting for his business is: http://stalbansdentist.com.au/dentist-cairnlea/

The main keyword this page is targeting will be "dentist cairnlea" (Cairnlea is a suburb near Melbourne, Australia)

To perfect onsite optimization, I've used the Moz Onpage Grader. Generally, its straightforward, but I have encountered some issues...

1. Appropriate Use of Rel Canonical

The page does have the following tag: <link rel="<a class="attribute-value">canonical</a>" href="http://stalbansdentist.com.au/dentist-cairnlea/" />. I thought this would suffice. What exactly do I need to do to fix this critical problem?

2. Appropriate Characters in the URL

I don't understand this one. The URL has completely appropriate characters. Why does Moz Onpage Grader insist that URLs here need to be appropriated?

3. No More Than One H1 Tag

There appears to be only one H1 tag on this page. Is Moz just wrong on this one or perhaps a little delayed? There were 2 H1 tags before one was deleted and a recheck done with this problem remaining on Moz's onsite check.

Any assistance here on these 3 points and just understanding the Moz Onpage grader would be appreciated!

[dotfly]

1. You`ve done everything right - as you can see there is a green hook next to that issue and if you "mouse-over" the little "i" next to contributing factor then you can read that you only need to take care of unchecked items...

2. see 1

3. here is something to do in case there is nothing wrong from the point of the report of the on-page grader... I have to take a closer look on that

[evolvingSEO]

Hey There

I would probably focus on "bigger things" - for example

Unless these pages are all super unique/add value aside from just having different town names, it's not the best practice to have thin/overlapping content;

• http://stalbansdentist.com.au/dentist-st-albans
• http://stalbansdentist.com.au/dentist-burnside
• http://stalbansdentist.com.au/dentist-cairnlea
• ...etc

Also, when crawling the site I found example placeholder content like;

• http://stalbansdentist.com.au/a-monk-walks-his-path/
• http://stalbansdentist.com.au/a-stylish-stud/
• http://stalbansdentist.com.au/hip-young-woman/
• ...etc

You may want to delete those

Onto the questions;

• I'm not sure what Moz is seeing wrong with the canonical, it looks good.
• This one seems fine to me as well.
• There are 2 H1's currently - see this --> http://screencast.com/t/qRBG5jbW3EYx

Also, the titles are a little long / keyword stuffed;

Dentist Cairnlea, Dental Care, Braces Fillings, Orthodontist Dentistry | Family Dental Care

Maybe make that something like;

Dental Care in Cairnlea - Family Dental Care

[Gavo]

Thanks heaps Dan, really appreciate it!

Made most of the fixes you've prescribed and will do the others. Content is unique on each page, however thin and lacking substantive value... certainly requires some more work. The Onpage Grader also eventually seems to have caught up and no longer displays non-problems as problems as it did initially. Looks like I just needed to give it some time upon making a remedy.

A few quick questions if I could trouble you to answer them. You've been extremely helpful already though and gone well above your call of duty so don't worry if you're too busy.

1. What do you think is the best way to approach a location-based campaign that targets different localities? Is it a good idea to create a different location page for each location targeted?

2. You've suggested to make the title tag - Dental Care in Cairnlea - Family Dental Care. However, how detrimental would that be for targeted keywords like "Orthodontist Cairnlea" or "Fillings Cairnlea" if it were to be targeted on that page? Is Google smart enough to know that Dental care covers the wide array of dental services like fillings braces, orthodontist etc. and so a broad descriptive title tag is most effective? Specific targeted keywords like "Orthodonist Cairnlea" are then considered highly related or a subset and therefore, are not extensively affected, so long as the keyword (eg Orthodonist Cairnlea) is appropriately prevalent in body content?

3. Do you think the Moz Onpage Grader places too much value on keywords appearing a number of times in body content, when some thought leaders claim that Google is moving away from this as a key metric?

Just answer if you have the time.

Thanks abundantly.