Are plural & singular versions of keywords considered repeats ?

[Dan-Lawrence]

Hi

Are plural and singular versions of keywords if used in same page element such as a title tag considered as a keyword repeat ?

How naughty are keyword repeats in title tags ?  I personally think that so long as the page content justifies their existence in title then should be fine.

I ask because i hear talk that one should avoid kw repeats in title tags, but surely in cases like the below example its ok ?

If i were to give this page:  www.leisurecentres.com/uk-leisure-centre-guide

This title tag:  UK Leisure Centre Guide | Leisure Centres

Surely thats ok ?

Cheers

Dan

[irvingw]

Singular and plural are different keywords.

I would avoid repeating "leisure" twice in your title tag because you already are using it twice in your URL and my guess is you may be also overusing it in your navigation, content and other on page places. Less is more, better to not over optimizes for today's Google. Once is enough, they get it.

[Dan-Lawrence]

Thanks for your prompt reply Irving

Ah so in case of two word kw phrases with plural and singular versions the issue is not the plural/singular versions but the repeat of the othe word in the phrase ?

So would you recommend the title along the lines of: 'UK Centre Guide | Leisure Centres' ? & renaming url to:   www.leisurecentres.com/uk-centre-guide

And u think using kw twice in url is overusing it ? surely if content is on page use is justified ?

This does make sense although the consequences of implementation would result in pages targeting these keywords not achieving many of the ticks (and high grade) on seomoz page/kw analyser wouldnt it ?