I have a client involved in a FB like for a like scheme. This sounds unethical to me and likely against FB rules. Anyone know about this?

[belocally]

So they recently made me an administrator so I can add links to articles and other optimization information but they appear to be paying another agency to engage in like for a like campaign.  I am very uncomfortable with it. I started noticing these weird messages from other folks on FB saying things like "I liked you page now check out mine and like it back."  What are your thoughts?

[Dheeruyadav1]

The most important thing about FB like or even Google + or Twitter follower is, they are those people , who know you company/product/services or a prospect. When they come to your page, they read it try to connect themselves with it and consume information/content present. This is how it creates value ( both SEO wise and increasing awareness wise)

But when you pay someone to get 1000 like for 20bucks, on 1st hand those people/account are going to be fake accounts and no matter if you have 1million fake followers/fans, its not going to add any value to you.

Earning like/fans naturally is going to create value for you, because someone after review your page/content/information has decided to like you.

Also there is a huge risk involved of getting your account banned by facebook in like schemes and even if it is not banned, you are not going to get any value.

In one line - Just imagine yourself as a consumer, you are not going to like 100s of companies or page. Even if you like them, they need to be in you geographical area ( if they offer their services locally), you must have at any point of your fan period ( Time your are fan of that page) commented/liked the post of a particular page.

[belocally]

I completely agree with you Dhirender. Again, it is not us who is doing this but one of our clients appears to have initiated this on their own Facebook page. I only have Facebook access on their account to provide links to articles and press releases we publish on their behalf. Still, I will be removing myself as an administrator and have no further activity on their FB page.

[belocally]

Anyone else want to chime in on this?

[CHADHARRIS]

Why not the position of educating the client to the importance of creating brand awareness by engaging in social web efforts that build their brand or product. Explain the benefits of true likes where the engage user comments and share relavent content they are interested with their friends. Maybe they will see the value in social marketing. Or why not show them how to run ads on FB to pay for real people interested in their brands product or service. I've been successful at this for our own business with 25,000 fans on out page and tons of interaction/feed back.

[rmontanez]

I agree with everyone here.  I alwys explain to my clients how to acquire fans and the important of qualified prospects. Numbers do not mean a thing if they do not engage or buy.

My suggestions is facebook ads, current friends and a great facebook page.  When I have a client that states they have 1000s of fans, I asked them how many engage or buy from them.

Their awnser is always.......

[belocally]

Thanks everyone for your your thoughtful insights and confirming my initial concerns.  All the best!