External 'Source' link in PPC Ad copy

[Sarbs]

Afternoon Mozzers,

Noticed something today on Google.co.uk that we have never seen / noticed before on PPC adverts. This exampe is a Google UK search for Wonga payday. Within the Ad copy there is a link to a BBC news article about the company.

Has anyone else seen these on any PPC Ads? I am assuming this is not an intentional feature from Wonga to link to an external site from within their own PPC advert? i assume they would not get charged for these clicks.

If anyone has any further info or insights on this feature it would be appreciated.

PqsOoUy.png

[TomRayner]

Hi there

Actually yes, this is intentional.  It is a new ad extension that you can take advantage of.

You can find some more relevant info in this SEL article, as well as this one.

You won't be charged for a click if someone clicks a recommendation and you can find more examples in the wild by searching for "forex" among others.

Hope this helps!

[Sarbs]

Great thanks Tom, clearly a develpment i missed!