Why has my site dropped off the face of Google???

[caherinechan]

Hi All,

My site was ranking well for a long time and suddenly can't be seen at all any more. I have been trying to figure this out for some time and can't get to the bottom of it.

Funny thing is also even when searching for my site with a keyword "snowboard gulmarg" my URL www.klinehinmalaya.com does not appear and somewhere way back in the listing my another page www.klinehimalaya.com/packages.php comes up.

Any help would be good right now.

Thanks in advance,

Catherine.

[FedeEinhorn]

Your site is indexed by Google (check screenshot).

There seems no manual penalty as to the quick backlink check I made, but did you check your Manual Actions to any possible penalty?

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[MoeezLodhi]

I agree with Federico, check your manual actions in webmasters tool.

[caherinechan]

Hi Federico and Moeez,

Thanks for your advice. Sorry but I am pretty new to the web and trying to grasp things. I was just checking Google Webmaster Tools and can't seem to find the area to check the manual actions in the tool. What do you mean by Manual Actions, do you mean link building etc.?

Catherine.

[FedeEinhorn]

Did you verify your site with GWT?

If yes, go to "Search Traffic" >  "Manual Actions" and see if there's something there.

Penalties could occur for several reasons, manipulative backlinks, stuffing, full spam, etc. Check there and see if you have any.

If not, then it could be Hummingbird or Panda affecting your site.

[caherinechan]

Federico,

Just looked into GWT and nothing present in Manual Actions. However I did click into search appearance and saw this message "We do not detect any structured data on your website" what does this mean and is it bad.

I can't think of anything else, perhaps it was the recent google update, but it is weird as my competitors have spammy websites and I have useful info on our site that was written by a our writer specifically for us.

Thanks for the help but still confused.

Catherine.

[FedeEinhorn]

Catherine,

If you have a blog you should be using structured data. But in any case that couldn't be the reason of the drop.

I am guessing competitors using some shady techniques to outrank you and others or perhaps lack of content. I do see only 18 pages were indexed. Having a blog and posting regularly can help you. For example posting experiences from your customers? or any extra info you can provide on the locations you offer skiing (I don't know). Do a little research and see what's missing in other pages and get your hands on it.

In any case, if the site outranking you are spammy, you can always report them to Google, they don't pay too much attention, however, you could then throw a thread in the Google Webmaster Help forums (if you didn't do any backhat link building, which apparently you didn't.

Once you start creating good content, over time you will earn links which ultimately and combined will give you an edge over your competitors. That just needs time, time and more time.

Hope that helps!