What Google+ URL to Take?

[DrewR]

I could go with my Domain Name (/+tallahasseedefense) for simplicity sake and ease of remembering. However, would there be any SEO benefit to using a Google+ with both "Attorney" and "Tallahassee" in the URL (/+Casey&TorresAttorneysatLawTallahassee)?

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[TomRayner]

I'd go with the first one as it is far more brandable and memorable.

With the second one you'd be giving that up, while attempting to gain some sort of benefit for SEO.  I can tell you now with some certainty that the SEO benefit of such a URL would be negligible and I'm pretty convinced that Google would not exactly be thrilled if they saw you trying to SEO optimise the URL (on their own social network, no less!), which may come back to haunt you.

Go with a branded and memorable URL.

[DrewR]

Great points. Keep in mind, though, that these were the two suggested URLs that Google was offering up. I'm not exactly trying to game the system, I'm just trying to be on the winning team.

Thanks for the input. Any other thoughts?

[TomRayner]

Hi Drew

Sorry, you're definitely right about that and my apologies if I insinuated otherwise.  Google has served up some pretty bizarre URLs for sites I've managed before as well.

All I would say in addition is keep in mind that you can't change these URLs once they're set - so take care!

[DarinPirkey]

I'm not a Google+ expert but I agree with Tom here that the URL should be easy to remember and brandable.  I would prefer something like /+casey&torres vs the other ones they suggested.  I know you can request a different URL.   But if you have to choose between the two the /+tallahasseedefense is definitely better.   I have google.com/+vzpro which doesn't help people know what I do but it is easy to remember.  I keep all of my marketing urls the same if I can.  fb.com/vzpro, twitter.com/vzpro etc and try to coordinate them as best as possible.  I would consider what their other social media outlets have as urls and maybe try to get something that all fits.