Link juice and 301 redirects

[mrodriguez1440]

Hi,

I have a page with a lot of links going to it.  I want to change the name of the page (thereby changing the URL).  I can do a 301 redirect, but does a 301 send the "link juice" to the new page?

The page in question is www.aerlawgroup.com/dui.html, and I want to change it to www.aerlawgroup.com/dui-lawyer.html.

Thank you in advance for your time.

[FedeEinhorn]

Yes, 301 do send the link juice to the new page, although a little is diluted as if there was a link in the old page linking to the new page, and only that link was there.

[MoosaHemani]

Completely agree with Fede, the 301 process will redirect the juice to the new URL but this process always loose small amount of link juice. If you think adding the new URL will help you better than losing a bit of a link juice is fine!