Is guest posting good for main link-building tactic for eCommerce site

[BobGW]

Hello,

Is guest posting going to be devalued? We've been offering a guest post with one link in the body pointing towards one of our articles, and one home page link in the bio.

We're looking at doing this as the main link building strategy. Is this still a good idea now and in the future?

Thanks!

[DavidKonigsberg]

I would worry about using this as the main tactic.

[BobGW]

That's kind of my intuition too. Could you say more?

[DavidKonigsberg]

Anytime google goes after a tactic they need to avoid collateral damage as real sites do use guest posting as well. Google would most likely only penalize profiles with heavy unbalanced use of the tactic and then discount the links from sites they felt where spammy in nature if you had a balanced quality backlink profile.

Read here for more thoughts on it - http://searchengineland.com/googles-matt-cutts-guest-blogging-best-done-in-moderation-174367

[anthonydnelson]

Best tactic: Track branded mentions and make sure they link to the pages you want.

Other tactics: Guest posts, product reviews, relevant directories, broken link building, etc are all fine. Just don't rely on a single one. Mix it up as much as possible.

I understand the desire to rely on one tactic. Often, you find one that "works the best" so you want to keep going back to that well. Do your best to utilize all tactics, and be sure to do your best to give people a reason to link to you. Great product, great customer service or great content can all work.

[BobGW]

David,

I want to say that your advice and link are spot on. I'm impressed with the wisdom and accuracy of your answer!

[DavidKonigsberg]

My pleasure any time