Keyword in Domain Name

[eqgirl]

Hello!My website is www.enchantingquotes.com.  I also own the domain www.enchantingwallquotes.com,which forwards to my site.  About 90% of my business comes from the keyword "wall quotes".  Should I consider changing switching to the enchantingwallquotes.com domain and redirecting?   And if I do, do I need to recreate the entire website or is there an easier way that I am overlooking?

Thank you for any advise/insight!

[crackingmedia]

Hi Cindy

If your current site at enchantingquotes.com is ranking well for your the main keyword for your business then I would not change anything.

IMHO_, m_oving everything over and then setting up redirects is not going to be worth it for the time it will take to do it and the result could be a possible negative impact. By the fact that you are ranking currently means your current site is trusted for the search phrase. Moving everything could undo that trust.

For your other domain  enchantingwallquotes.com rather than just redirecting it you may be better using that as as a blog site or something like that has useful content on your target market and which then links to your current site.

I hope that helps<
Peter

[Chris.Menke]

Hi Cindy,

No, I wouldn't switch domain just to work in an exact match domain name.  Being already established and having decent rankings for your main term, such a change probably isn't going to bring you the value you're thinking it might.  Keep on working to develop your existing brand through content on your site and via social channels and you'll make good progress with your existing domain.

[Davenport-Tractor]

Cindy,

Check out: http://pro.moz.com/campaigns/your account number/keyword-difficulty/

With your account number, you will see that points are given to keyword rankings that use the word in the URL, however also notice that its domain and page authority that are king. So even if you change domains and 301 the old domain to the new one, that the quality of links your website receives will out preform any URL name you choose. Also check the old domain for bad link juice before you go through with the renaming decision. It may be carrying with it links you may not want to have associated with your new URL.

My best advice is to focus your efforts on obtaining quality links to the URL you already use.

[DarinPirkey]

I wouldn't change a thing.  You have 8 sitelinks which most companies would kill for.  You domain authority is a 30 and your page authority is a 38.  You get really good traffic too (>5,000/mo).

Your domain name is less important then people make it out to be.  Having a keyword in your URL can help but it doesn't have to be at the domain level.  Something like www.enchantingquotes.com/wall-quotes would do just fine.

I personally feel that "Enchanting Quotes" is much more 'brandable' then "Enchanting wall quotes".  Google is going more and more towards brands and you have all the signals of good branding.

[eqgirl]

Thank you for the excellent advise, everyone!  I feel much better now.  Was worried I was missing out on an opportunity but feel comfortable now staying where I am.  THANK YOU!