Multi channel product descriptions & dupe content issues

[Dan-Lawrence]

Hi

When filling in inventory files to upload to the likes of Amazon clients will usually be copying and pasting the product descriptions from the website product descriptions into the Amazon product description field

Should they really be re-written to avoid dupe content issues ?

I presume not since it is the official description of the product.

Please note that i'm talking here about the manufacturers website/product descriptions and their own Amazon shop descriptions.  So theirs is the original authoritative description.

Cheers

Dan

[AngelDigital]

Hi Dan,

Apologies, I'm not totally sure if I have understood your question.  I am assuming you mean that the seller is copying the original product description which will also feature somewhere else on the web already, perhaps on the manufacturer's website, and they don't want to change it because that is the official description.  If I have that right then my best guess would be that the answer would be the same as for Google's guidance on affiliate sites.

i.e. https://support.google.com/webmasters/answer/76465

Pages are not going to rank if all they offer is the same description that can be found elsewhere on the web.  However, the pages could still rank if, in addition to the copied description, they offer sufficient additional unique value such as original product reviews, ratings, and product comparisons. So your clients could copy in the original description but then add more words, comparisons, reviews and so on, to ensure the page is of value.

I hope that helps, but sorry if I have misunderstood what you are asking!

[Dan-Lawrence]

Thanks for commenting Jen,

The seller is the manufacturer so yes.

Strange one since they (manufacturers site) should and probably will rank higher since the established brand and descriptions been live for a lot longer than on Amzn, but Amazon likely to rank well too due to authority and with time as you mention extra content via reviews etc etc

Hence presume fine to simply copy and paste description from manufacturers website into manufacturers amazon descriptions.  Since site should rank better and Amazon will differentiate over time with reviews etc ?

cheers

dan