Blogging and ??

[VaiSam]

Hi,

I post 2 interesting articles every week on my website's blog. 
I post about them on Tw, Fb, G+, Ln.

What else is recommend (wrt to blogging & otherwise too) to improve SERP and organic traffic?
Somehow I feel this is not good enough.

Somehow guest blogging is not working out, tried a couple of times.

I am a bit lost here, need some pointers.

Thank you in advance.

Best regards,
Vai

[Gavo]

Hi Val,

You may want to try finding online communities relevant to your industry that would be interested in your blog posts. If people in these communities find your posts really interesting they will share the link, which will enable a good natural linking profile.

Additionally, if you have not already, make sure that the onsite optimisation of your site is completely spot on. All efforts in blogging and social media will go to waste if you have not addressed onsite optimisation factors and done this effectively.

Good luck and hope this helps!

[VaiSam]

Gavo thank you for your prompt reply
Website is optimized so this is covered.

Your suggestion for communities is a great.
I will start exploring for communities on LinkedIn & Google+
Any other places?
Audience: Decision makers of Small to mid sized technology companies.

Thank you.

[Gavo]

If you are targeting decision makers of small to mid sized technology firms, it may be worthwhile also balancing an online campaign with an offline campaign (if you're not doing that already). I find a social media strategy is a great way to help SEO and get rankings, through in itself is weak in developing leads, unless done amazingly well. The reason is that most decision makers aren't actually using social media for business-related activities, they have people doing that for them, and those people aren't usually thinking about new service adds and making decisions about them. It sounds though that the purpose for your social media campaign is predominately to help SEO and drive your rankings upward, if this is the case using Facebook and Twitter would also be good for a Social Media campaign to support SEO. You will not get many sales leads from them, but they would be effective for SEO improvement.

Having said that, I find SEO always needs to also be balanced and put in a broader marketing strategy that also involves offline activities - making calls, networking, doing great work for existing clients to build client advocates. You may already be onto these things, but if not and your target market is decision makers of IT firms, these traditional forms of marketing would be additionally effective.

All the best.

[VaiSam]

Great inputs Gavo, Thx a ton!