Dealing with high link juice/low value pages?

[IrvCo_Interactive]

How do people deal with low value pages on sites which tend to pool pagerank and internal links? For example log in pages, copyright, privacy notice pages, etc.

I know recently Matt Cutts did a video saying don't worry about them, and in the past we all know various strategies like nofollow, etc. were effective but no more. Are there any other tactics or techniques with dealing with these pages and leveraging them for SEO benefit? Maybe having internal links on these pages to strategically pass off some of the link juice?

[trung.ngo]

Hi,

Internal linking is certainly the first thing I would do. And of course, your domain is benefitting from the links to these pages, making it easier for your other pages to rank because of an increase in domain authority. But I understand that the concern is trying to increase rankings for certain pages using the links accrued by the login page, copyright, etc.

I don't think there's much else you can do with regards to on-page tactics, that is, if your internal links from these pages are already optimized and linking to priority pages. However, I do think it presents an interesting outreach opportunity. I would look at the site's linking to these pages and find opportunities to gain links to other pages on your site.

-Trung

[TakeshiYoung]

Just make sure they're linking to your most important pages, and the link equity should flow to them. Otherwise I wouldn't worry about it.