Internal Linking Anchor text

[Rebeca1]

Hallo everybody,

I am trying to improve internal linking but I am little bit confused about internal linking title.

Should I use Kenya all-inclusive accommodation, Kenya full board accommodation etc or I should be using the title without the destination name, all-inclusive accommodation, full board accommodation? My worry is if it will not be too much of Kenya in each title.

Any advice what is the best practice?

Thank you very much

[crackingmedia]

Hi Iris

The text you choose for anchor texts is really dependent on where the link is going to appear. The rule of thumb should be to make the link read naturally for the person reading the text. You are right to be wary of repeatedly using the word 'Kenya' in your anchor text links, but that doesn't mean you cannot use it at all.

So, for example, if you had text saying something like, "Kenya is a beautiful place to visit. Our website has the best all-inclusive accommodation you can find...", the link could naturally appear in the phrase "all-inclusive accommodation" or "best all-inclusive accommodation".

But if your text said something like, "Look at our Kenya all-inclusive accommodation pages..." then you could more naturally have "Kenya all-inclusive accommodation" as the link.

So keep it natural and make it balanced.

I hope that helps,
Peter

[Rebeca1]

Thank you very much Peter,

But when I have let's say a tag which is called all-inclusive accommodation, will not google consider me as spam if link to it across the site ones as Kenya all-inclusive accommodation and then only all-inclusive accommodation?

Thank you very much!

Iris

[crackingmedia]

Hi Iris

If you change some of your anchor texts for some of your internal, I don't think Google will think that spammy. As I said, it is a case of making your linking natural rather than trying to engineer sentences around a keyword phrase.

Looking at and browsing through your site (villasdiani.com) I don't see there is a problem. The amount of links you have per page seems reasonable and I did not notice repeated use of anchor texts. That being the case I wouldn't worry about changing anchor texts as it won't be worth the effort as you would be trying to fix something that is not broken.

Just one thing though that I did notice when browsing your site is that a lot of the links within the body of your pages (not it seems from sidebar links) open a new tab/window when clicked. That's not an issue for your SEO, but I think it is something you maybe should look at from a user experience perspective - which may have a knock on affect to your SEO.

Maybe it's a personal thing for me, but when browsing a site, I want to do so within the same tab/window. If I click an internal link and it opens a new tab/window and then I find that I want to go back to the previous page, I have to close the tab/window to go back. If that keeps happening then I think that can disturb the flow of what you want the visitor to do, i.e. browsing your site.

However, if there's an external link on a site, then I think it is reasonable to have a new tab/window open when that is clicked although there is a case for that to open in the same tab/window as well.

It may be worth putting a question on this out to the Moz community, but for me as I said, it feels a little bit clumsy to keep having tabs opening as I browse your site. It's not a big problem so don't worry that it's going to do anything bad, but I thought it was worth mentioning.

I hope that helps,
Peter

[Rebeca1]

Thank you very much Peter! I believe you are right totally about the links opening in the new window. I always thought that it can't be good to have so many links opening in new window.

Thank you very much!

All the best

Iris