New indepth page for content marketing - feedback?

[yatesandcojewelers]

I finally figured out that to EARN quality links I need some great content that I can share.  Content that is valuable to people.

So I created a (indepth?) article with some pretty sweet infographics.  This is NEW to me.  So I was hoping I could get some feedback on this before I attempt to promote it to media and industry publishers.

Here is the link:  http://www.titanium-jewelry.com/jewelry-insurance-info.html

Would love your feedback and suggestions!

Thanks

ron

[crackingmedia]

Hi Ron

I like the page a lot and the graphics look really good. There's a good amount of content which is good for indexing of course.

From a readability point of view, I think it needs some work though. You make a good point at the start that people are not that motivated to read about insurance and you are absolutely correct. But I don't think you need to say that - especially in the opening sentence. For me it's a negative start. I would lose that first sentence completely.

To make the page more readable I think you need to break it up a bit. You have done that well with the sub-headings, but I think you need to condense the paragraphs or split them to make them more bite size. Consider using bullet points in places to cover the points you want to make in some paragraphs - and use bolded text where you want to emphasise something - it will give the page a bit of a lift visually.

Having said there is a good amount of content which is great for indexing, it may be worth reading through and seeing if there is anything you can cut out. I know that sounds counter-intuitive from an SEO indexing point of view, but sometimes less is more even for search engines. More text, doesn't mean more relevance for Google, but clearer more understandable sentences would do.

All in though, good job. I hope my comments are helpful.

All the best to you with this,
Peter

[EGOL]

Nice work.

I think that this is the start of a great article.  Agree with Peter that it could use a little editing.

But great start and great images.

This type of article is too valuable to give away.  If I wrote it it would go on my site only and I would promote it by linking to it from my homepage, featuring it on my blog and  mentioning it on relevant parts of my  siite.  I have a lot of traffic so it would probably be shared by my visitors.  If I didn't have traffic like that they I might look to a couple blogs to see if they might mention it.

This article is targeting really difficult keywords.  "Jewelry insurance".

I might change that if my site was not powerful enough to launch it to visiblity in the SERPs.

"Jewelry Insurance" is a sleepy subject.

If you change the focus to.... "OMG!  My jewelry was stolen"....  "OMG! My ring fell down the drain."      Then you have an article that personizes the subject and makes it much more sharable.  IF someone posts on the web that they had this type of loss, then helpful people might link to your article as a source of guidance.

"What to do when your jewelry is stolen"... is URGENT, thus highly sharable...... while "jewelry insurance" is SLEEPY.

So, I would refocus.

Good luck.

[yatesandcojewelers]

Hi Peter,

Thanks so much for the feedback. Yes sir, I do appreciate it!

Good call on the tips.  I'm going back in there and editing right now.

I really appreciate it!

[yatesandcojewelers]

Thank you Egol!

Never thought this angle.  My initial idea was to create something valuable that some jewelry industry blogs and news media blogs would mention and link to.  So I thought after the page was perfected I would reach out to these people and mention that their readers might find this beneficial.

Now you have my brain swimming!

[crackingmedia]

Some great pointers Egol. "OMG! My ring fell down the drain."... brilliant. As you say, taking an angle like that is going to make a sleepy subject much more sharable.

Peter

[yatesandcojewelers]

I made changes to the page based on what was recommended and I like it much better now.

Thanks guys!  I'm so glad I'm part of moz.com with such great resources.

[EGOL]

Nice work!   I think that will have a much better chance of pulling traffic from search.

I think that there is still some potential here for more articles in this theme - which will strengthen this article in search.

How about a technical article about rings going down drains... .

<title>OMG! My Ring Went Down the Drain!  How to Retrieve It.</title>

Don't panic!  Don't run more water.  If this was in a kitchen or bathroom sink your chances of getting it back are close to 100%.  Here's what to do... we have photos to help you get it back step-by-step.  Maybe a video.

<title>How to inventory and document your jewelry collection</title>  How to use this for insurance claims, informing pawn shops and helping law enforcement after a theft.  All the info you need and how to organize it.  (also a great way to help your family know the value of your items after you are gone)

Lost your ring at the beach, in the lawn, etc?  How to find it...

Lost your ring in the car?   Where they usually hide....

There are a ton of articles in this vein.  If you have all of them your site will start to get traction...

[crackingmedia]

Yes, that's much better. It's a lot more engaging I think.

Just a small technical issue with how the page displays in Chrome (and I would think Safari too). On all of the sets of bullet points, the first bullet point (but not the text of it) is aligned right. This is being caused by there being floats on each block of text (e.g. div, p etc) in your HTML being applied from your CSS.

Rather than going through and changing your CSS for each of the blocks, if you add just a clear:both to the ul in your CSS, that should fix it. So as follows:

ul {
  clear: both;
}

Otherwise, it's all OK. Good luck to you with this.

Peter

[KeriMorgret]

Had to come and give a thumbs up to this question and to all of the responses. Thank you for all of the suggestions and improvements regarding this question. Coming in to Q&A and seeing responses like this is one of the reasons why I love working at Moz. Thank you to all of the community members who give so freely of your time and expertise in Q&A!

[yatesandcojewelers]

Yes, thank you Egol and Peter!