Google Search - One page having problems

[cruvoir]

this issue is concerning my site - cruvoir.com

we retail designer clothing online, and currently have 17 'designer' pages - one for each manufacturer brand name. We target these brand names for our campaign and track the progress with Moz and try to focus them in Google search. Of many of the designer names, we rank pretty well in Google search (usually under #15 when searching for the specific brand.

All brands are doing well, except one brand : "Lost And Found" - a designer label we carry.

This is the page for this brand name : https://cruvoir.com/5-lost-and-found

we cannot figure it out. It happens to be our most important label we carry. when we search for this brand name or include it in any other search terms, we never are in the google search results.

I expect it is a crawl issue, but we have covered all our ground in optimizing this brand page. It seems this page is also indexed with Google. But we cannot figure out why it does not rank us in search.

[neenor]

I'd suggest being more specific than 'Lost and Found' with your keyword for this page. I'd probably change it to 'Lost and Found Clothing' or 'Lost and Found Apparel' otherwise your potential customers are never going to find you.

[CHarkins]

How new is this page? In terms of page metrics, Open Site Explorer (OSE) is not showing any data for that page.

That said, what are you targeting for the search term? "Lost and Found" is too broad given the other topics that come up in google searches. When I search "lost and found fashion" your site's home page comes up at #8, so your domain is at least on page 1.

The top ecommerce site on that search is the category page for Far Fetch. I'd take a look at their link profile to get some ideas of media mentions that you could work for your site.

When I go back to the domain index page, I'm not sure what I'm looking at. The title and "welcome" are really small and I feel like I've been dumped into a google image search

I would have a few people not familiar with the site use it with you looking on to get a feel for their user experience. From there I bet you'll find a number of things to implement that will improve the user experience and make the site pages more sharable (which will enhance their SEO value.)

[cruvoir]

True.

'Lost and Found' is too broad so we have tried to target 'lost and found designer' in search. There is a problem somewhere with our brand page.

Because the brand page : https://cruvoir.com/5-lost-and-found , which contains all the things it should to optimize it for this search term, 'designer lost and found' is nowhere to be found in google search.

Even when I search the term 'cruvoir lost and found'

Certainly this brand page should be one of the results for this, but it does not - only our home page is a search result. I think the only reason why the home page now is in the search results for 'cruvoir lost and found' is because I rewrote the home page meta description to contain the targeted keywords.

[cruvoir]

thanks for your answer and helpful tips.

I just have one problem. This page is not new. It is as new as the whole site. Which is why I don't get why there is no data for this page. And it is only this page! All of our other designer pages are ranked well with google.

I am targeting 'designer lost and found' as you are right 'lost and found' is not focused enough.

Interesting you found us in search for 'lost and found fashion'. this is good, and I think the reason for this is because I recently updated our meta description for our website root page to include 'lost and found' and 'fashion'. The reason i did that was to help temporarily solve this major issue of the brand page not popping up anywhere...the strange thing is that it is indexed with google. so I just don't get it. We have plenty of unique content and keywords pointing to this brand, more heavily than any of our other brands, so I am running out of clues.

[Milian]

In addition to Neenor and Craigs great tips you also have internal & external duplicate content  and canonical issues.

Click for Google result

The link above highlights an example of internal duplicate content caused by your paginated pages. Ideally you should be using the robots 'noindex, follow' meta tag so the pages are removed  from Google's index, but the product links on the pages are still followed.

Click for Google result The link above highlights an example of external duplciate content where you have used content from Lost & Founds website verbatim. You should make sure all you content is unique.

Also looking at the first link above you will see that some of your URLs are being indexed via secure https URLs while others are just via regular http. It appears that the site isn't utlising canonical tags, so you could potentially be having duplicate page issues where pages are indexed twice, once under https and once more under http.

I'd suggest you do an in-depth onsite audit, as If I noticed these couple of issues in 2 mins, you could potentially have issues elsewhere.