Link to homepage or brand page?

[YNWA]

Hi,

I have opportunity to get a link from a brands website to our website as we are official retailers.

Should I give them our homepage URL or should I give them their brands page on our website? The brand page will have their brand name in the URL, meta details, images, content and products.

What is more beneficial SEO wise?

Thanks

[crackingmedia]

Hi, my recommendation would be the latter - their brand page on your website. There is more context that way and the link (which hopefully they will agree to make a "follow" link) will pass good value to your web page so that page will rank higher for that brand because of it.

I hope that helps,
Peter

[DougRoberts]

The overall objective of any SEO is to deliver relevant high quality traffic. Referral traffic can be better quality traffic that much of the search traffic you get.

From which page are they going to give you think link from? What is the best page for visitors from the brand's website to arrive on? What are they going to expect to see when they follow the link?

If they are looking to buy the brands products, then you're better off getting a link to the page on which you sell those products (especially if the link is something along the lines of "you can buy from these sellers..."

How well does your brand page differentiate your service and communicate your USP. Why should people looking to buy this brands products buy from you rather than your competition.

My best guess would be to see if you can get the link to your brand page.

(Besides, you'd brand page has a link to your home page right?)

[Kurt_Steinbrueck]

Great answers Peter and Doug.  I agree.  Their brands page is probably the most relevant and what the users would want.  It's also great contextually for SEO.

[vmialik]

Few years back you could totally go for all the links to the homepage if you wanted to have your homepage to rank well. These days Google looks at the link relevancy that was mentioned above, and also link diversification that is natural to multiple pages on your website. So another vote for "give them their brands page on your website"

Hope this helps