I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?

[Adammcconnell]

Hey guys,

My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both?

Thanks so much,

Adam

My list is attached in a .jpeg

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[polarking]

I would use all the factors you displayed in your picture. Search volume is also important, I would also check the trending graph included in the keyword tool this will help you pick the right time to start ranking for those keywords. Develop natural and clean content to support your keywords you are trying to go after

[StreamlineMetrics]

For a brand new site, I would start out with targeting the less competitive keywords as your top priority so you will hopefully see some progress rather quickly. If you start out focusing on the highly competitive keywords, you might get discouraged since it is awfully hard to rank for competitive keywords with a brand new site. I would suggest gradually moving onto the harder and harder keywords as your site grows and establishes itself as an authority down the road. If it is not feasible to target some of your phrases with individual product pages, then I highly recommend adding a blog to the site to target these keywords. Good luck!

[Adammcconnell]

Thanks for the reply!

[Adammcconnell]

Thank you polarking, I'll keep that in mind as I progress. Appreciate it!