Twitter - How to use for lead generation?

[Nightwing]

Buongiornoo from the digital glactic epicentre that is  Wetherby, Yorkshires answer to Silicon valley...
At the weekend a new restaurant in my home town cleverly promoted its self on my Twitter account... heres a screen shot of the the actual message http://i216.photobucket.com/albums/cc53/zymurgy_bucket/twitter-feed-2_zpsdb658938.jpg

My questios is, "How did they do this?" With the caveat of they didnt manually search for people in the city of York. Could it be twitter advertising as explained here:
https://ads.twitter.com/accounts/18ce53uonc3/welcome

Any insights welcome

Grazie tanto,
David

[ClaudioHeilborn]

Buon giorno caro amico David

I am guessing... probably used any twitter tool (or this new and great moz.com twitter tool: https://followerwonk.com/) to follow all you lucky guys living in York...and just included in their profile "Set to open October 22nd! @Andrewpern of @thestaratharome, fantastic new restaurant situated in the historic Lendal Engine House, York Museum Gardens."

Is this what you are wondering or I am really mixed up?

By the way, good and cheap strategy...

Hanno un grande giorno!

Cheers

[Nightwing]

Ciao Claudio @MD Marketing Digital

Ok... ive got stuck on Follow wonk specifically I'm trying to find bios that are linked To The City Of York, North Yorkshire but the search is picking up New York references as illustrate here:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/new-york-exclusion-2_zps64a14c99.jpg

So my question is please:
How can i eclude similar sounding cities in a Follow wonk search?

Grazie,
David

p.s Sto imprando Italiano per sei mesi

[ClaudioHeilborn]

475 results for in followerwonk for  "york yorkshire"

Try this to start and look at results. Would that be a relevant and useful result for you?

For the moment I would try those sort of combinations.

"la vittoria è vicina"

Keep on trying and you will prevail!

Cheers from southern spain.

[Christy-Correll]

Hi David! Has your question been answered? Please let us know, thanks!

Christy

[Christy-Correll]

Hi David, please give us an update. Thanks!

Christy