2 links going to same domain but different pages

[activitysuper]

Hi,

How is the link juice distributed when you have 2 links in the same article but they go to different pages on the same domain?

I know some say if 2 links go to the same page in an article then only the first link passes juice.

Would it be better to have 2 articles each having 1 link or 2 articles each having 2 links?

[irvingw]

a) Different pages the link juice gets split, each time you add a link the PR passed gets diluted. Two links is fine it's not excessive, just make sure the targets line up properly.

b) The first link gets more credit supposedly if you are linking to the same page, so if you are linking to the same page it's better to have a text link to that page first in the content before linking to an image.

c) I would link twice in each article if it makes sense. Same PR being passes but more opportunity for text inter linking. Mix up the anchor texts always though. If you keep targeting the same main keyword overly you'll get penalized for that keyword in the serps.

[activitysuper]

Thanks very much, couple of questions.

1. So if I ref to a image on the domain first then create a link second it wont work as well as having it the other way round so the anchor text link is first?

2. More PR is passed overall by having 2 links rather then 1 (this obv makes sense), effectively ranking the pages twice as fast.

3. I tend to keep the good stuff like guest blogging with the target anchor text and use brand and variations on areas that allow brand anchor text but not keyword anchor text such as blog commenting, forum posts and directories. Maybe this still isn't mixed up enough?

[Debdulal]

_I think if the article is not excessively long for say 10000 words long and available in a single page, both the links will share same value. Of course the number of out bound links matter here. If you have included 50 or 60 out bound links in the domains, definitely the link juice will get divided. But as we cannot tell how search engine algo works, we can only assume here.  _