Is G clever enough to not consider many instances of a category kw on a category page as kw stuffing ?

[Dan-Lawrence]

Hi

Say you have a category page on your ecommerce store for a range of a brands products you sell, say brand is called "Cool Surfboards" and is hence the pages target keyword.

This page is being populated by name, image and snippet/description for each of the brands different products in the range, such as: "Cool Surfboards HiFive", "Cool Surfboards Rad" , " Cool Surfboards XYZ" etc etc etc

Since there are many products in the range the kw is being repeated aprox 20 times.  The page is scoring an A grade but obviously failing in regard to keyword stuffing.  However if you remove the brand and rename the products by model name only then the sub product specific pages will fail to be optimised for 'brand and model' and it would seem silly to not name the product what it actually is.

So the question is, i take it Google is clever enough to ignore kw stuffing in these types of instances since its not actually kw stuffing and hence should leave as is ? Or will G consider it stuffing/over optimised and you should remove the brand name for the individual product names to prevent this ?

cheers

dan

[gazzerman1]

the reality is this, if a user finds you from Google and lands on your page and all they know about the product is that its "HiFive" but have no idea that its a brand made by "Cool Surfboards" then your site is doing a poor job.

So I would say it is essential to optimize your site fully for each page, the meta needs to convince the person that they are about to click on the correct result in the Google result and that can also not be done if you exclude the brand.

If in doubt look at any major site, electronics for example, best buy maybe or similar.

Also you could have a similar products list but exclude the brand on those links so the page is not brand keyword stuffed but interlining those pages will reinforce the power of that brand on your site.

[gazzerman1]

Also to add to that last point, any pages where you are going to list lots of links to pages, make a brand category and then list the products my name excluding the brand

Dont do

"Cool Surfboards HiFive", "Cool Surfboards Rad" , " Cool Surfboards XYZ"

Do

Cool Surfboards

HiFive, Rad, XYZ

So you are not being repetitive and having huge keyword density that will look very suspicious

[Dan-Lawrence]

Thanks Gary, so you are confirming that this is an issue ?

My clients using NOP commerce which is automatically populating the category page with the product listings hence can either leave the brand keyword in listings or remove them, not sure how or even if possible to edit/change so brand is removed when listing populated on category page, but then retained on the sub product specific page ?

Cheers

Dan

[gazzerman1]

the only issue I see would be on the category page if the brand is repeated a lot of times, this will not look good from the Panda Algo.

Feel free to send me an link here or in private and I can take a look.