Ranking and Deindexing Issues

[Door4seo]

Hi

We have a website www.advanced-tuning.co.uk which has been suffering since Penguin 2 in terms of SERPS drops and indexing of pages.

There are several issues which I believe are impacting on rankings and indexing/ pages being removed from the index.

1)      Unnatural links. Been through Cemper and 2% of back links are toxic , 71% suspicious. There has been some auto link building undertaken by previous SEO’ers which has resulted in a lot of very poor quality back links - .pl forum member links etc. I put together a link disavow doc and have now seen Average Link Detox Risk drop to moderate from high. There still a few dodgy links but I’m working my way through these.

2)      “thin” content – the site has a lot of auto generated manufacturer / model web pages e.g. http://advanced-tuning.co.uk/model/chevrolet-captiva-2-0-d-vcdi-150/

http://advanced-tuning.co.uk/model/bmw-116i-115/ these pages are internally linked to each other

In addition there's a series of geographically targeted web pages which tbh don't seem to have been hit (yet) e.g. http://advanced-tuning.co.uk/location/engine-remapping-huddersfield/

My question is should I;

a)      Look to remove these manufacturer / model  pages completely

b)      Invest time in generating suitable content for the service /location pages?

c)       Remove both types of content and concentrate on creating suitable content and links for the  top level manufacturer web pages

Also If i do remove the manufacturer / model pages is it worth me 301'ing the pages that are still indexed?

Thanks in advance,

Ade

[ZDAdmin]

If money/time are at your disposal then

a) yes

b) yes

c) yes

If not, I would start with the disavow tool and work your way down. I would guess that 90% of your problem is the 2% toxicity and 71% suspicious. I would address that and put better content on my list of long term goals.

[Door4seo]

Thanks John,I'm already working through link removals.

Some of the the competition in this niche have v. poor sites in comparison (design / content) but not the thin content of our client which suggests to me that Google doesn't like the pages (especially if they're getting de-indexed now ) so I think we should look to remove these thin content web pages.

I don't think losing these pages will make a massive difference in terms of traffic with the majority of these pages generating single figure visits year on year.

Regards,Ade