New website's ranking dropped

[mezozcorp]

Hi,

Im working on brand new website i didn't even start my link building yet, just added to local directories

i slowly started getting my ranking on 3rd page of Google then few weeks ago my ranking fell for all the keywords so now the website doesn't even rank on 10th page. Its been like this for a few weeks now.

Here's the website

Screenshot http://screencast.com/t/wDWk8sxLw

Thanks for your help

[FedeEinhorn]

Your Website is very new, has only a few backlinks. Probably you got ranked within the first 3 pages as it was something new, but as it has almost no authority, you still have lots of work to do to rank that site.

There's nothing (in the surface) that could lead to even think on a penalty. It is just too new and has no backlinks/authority.

By the way, are you accredited by BBB? If so, use the actual seal. Same for the other seals you have there. If you just added them to create confidence but actually don't "own" them, I'll suggest you get rid of them.

[kimmiedawn]

My first question would be 'what keywords were you ranking for'?

Perhaps there is a disconnect between the words you think you should be ranking for and the ones your site is designed to rank for. From your meta titles, it seems your best ranking is going to be for your brand, not the phrases you hope to rank for.

Another possibility is that Google mistakenly ranked you for phrases it realized were not the actual focus of the site. As an example, I have a dog product site that donates a portion of sales to charity and rescue (with backlinks from .org charities) which initially ranked well for phrases related to that. Google quickly realized that the site was not primarily about that and corrected the rankings.

One thing I noticed in particular about your site: The language on the site is very unnatural with many grammatical errors. Google is regularly becoming more sophisticated and could perhaps be picking up on this? Perhaps you know someone or can hire someone to proofread and edit the content? Above all else, it will improve your user experience.

Best of luck!

[kimmiedawn]

One thing I forgot to mention...

Your company likely services a very local area, correct? Are you including the names of the towns you service in the keyword phrases you hope to rank for? If not, perhaps that will have a positive effect on your ranking efforts.

In my experience many people think they are targeting well-searched phrases, but they have done no research to back that up. Just guesswork. Or they think they are ranking well, but don't realize its for their brand, which they should rank well for! Or, they rank well for a phrase that is not worth targeting because it has minimal searches.

Again, good luck;)