Bing data in the keyword difficulty and SERP analysis tool

[lovealbatross]

Hi Guys,

I'm wondering about the exact match bing data in the Moz KWD & SERP analysis tool. We're looking at the ranking difficulty for given terms in Google but getting exact match bing numbers. Is the tool estimating Google searches from the bing data (perhaps a simple formula assuming maybe 10% search totals for Bing, 60% for Google or whatever is closest these days) or is it just raw bing numbers that we then have to upsize in order to estimate search numbers in Google?

Hope that makes some kind of sense! In other words - how are you guys using that Bing data when considering terms to target using this tool?

Look forward to hearing your thoughts.
Cheers
James

[ChiarynMiranda]

Hey James,

Thanks for writing in and sorry for the confusion. Unfortunately, we are currently only able to provide Bing search volume because Google does not allow us access to their AdWords API. The search engine you select will be used to provide you with the top sites that are ranking for the keyword you are research, so you will see results ranking results for Google when you choose that search engine but you will only ever see Bing search volume. The search volume is not used to calculate the keyword difficulty score and it is just used to provide supplemental information about how many users may be search a particular term in general.

I hope this clears things up. Please let me know if you have any other questions.

Chiaryn
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