Making best use of keyword phrase domain url

[LadyApollo]

Hi everyone

Our industry has a particular keyword phrase that is very popular. We currently own this as a domain name. How can we make use of this to our main websites advantage?

[William.Lau]

Generally a domain name doesn't necessarily mean it will rank well. However, it is definitely a HUGE plus.

Depending on what it is, you can either have content pertaining to the keyword or if it is a product, you can sell those products on the domain.

Make sure to use H1 tags and on page optimization for that domain and it should rank on the first page easily, that is assuming it doesn't have high authority sites competing with you.

[EGOL]

How can we make use of this to our main websites advantage?

Keep it under lock and key so your competitor will not get it.

A lot more information would be required to decide if it should be developed into a free-standing site or if you should 301 to that domain.