Can I duplicate my websites content on Ebay Store?

[hfranz]

Our company is setting up a store on Ebay. Is it okay to duplicate our content descriptions on our ebay store with a link going back to our website? Or would this potentially hurt us in Search?

[EGOL]

Oh!  Don't do it.

Your ebay store will then compete with you.

Also, do not link to your items on ebay from your website.   Huge mistake.  I did that with one of my sites and my site got beaten in the SERPs by multiple pages from ebay.  I took the links down and ebay pages beat us for MONTHS!   We lost lots of money. 

(If you don't care that ebay beats you in the SERPs then you might link to them... but ebay seems to get a huge huge boost for just a couple of links.)

You can link to your site from your "about us" page.  That is OK, in my opinion.

[hfranz]

I was actually thinking of adding a link to our website, from our EBAY store. Not link from our website to EBAY. Is that ok? And do you have any thoughts on duplicating our content onto our EBAY store, or should that be different as well. Our website has a lot of really good information. So if we use our Websites Content, on our Ebay store, will that hurt our Search?

[hfranz]

I see that you already said

Oh!  Don't do it. Your ebay store will then compete with you.

Were you referring to content duplication?

[EGOL]

If you use your website content on ebay verbatim.  Then you might have a duplicate content problem that could result in your site being filtered from Google's search results.

If you author content on ebay for the same topic that appears on your website be prepared to see ebay.com above you in the search results.  It is very hard to beat ebay, it is awfully hard to beat them.  Did I say that ebay is hard to beat?

Linking from your ebay pages to other domains is against ebay rules in most situations.  If you are trying to refer buyers to your website ebay will take action against you. When I sold on ebay, links from their auction and store pages were not allowed unless that link was to a reference only page that did not attempt to refer the visitor to another page.  The rule is probably the same now but you should read their rules to be sure.

You are allowed to link to a website in a few situations.  One is from your "about us" pages.  Links out of ebay are OK there.