Repeated alt tags

[regolv]

So my client red about SEO and now he needs alt tags for each image on website.

There is like 200 products and each product has 20 images, i know he will not write alt text for each and there isn't that much to write (them are selling bricks).

So can all 20 images with in product page contain the same alt tag (product name)?

Example: alt="red brick". Wount google ban website for that?

Mybe better way would be alt="red brick 1", alt="red brick 2" and so on.

[Chris_CM]

Hi Roberts,

It is my understanding that Google will not "ban" a site for having duplicate alt text, but the purpose of the alt text is to describe each image.  Alt text is used for accessibility as well as SEO, so those with visual impairments or those browsing without images enabled will be given the alt text instead of the image.  It would not be a very good user experience to have an image label of "red bricks" appear 20 times on the same page, just as you wouldn't use the same image 20 times.

From a keyword perspective, by using accurate alt text to describe each image, you can actually open yourself up to some additional keywords whereas you would be restricted if they were all "red bricks" on a given page.  If you are extremely limited on time, I would recommend going in to the top 10 or so product pages and coming up with high quality alt tags, then automating the rest some how.

Hope this helps!

Chris Wilson

[regolv]

All 20 images are actual red brick, just from different angle. In some, there are multiple red bricks, like small wall.

This is for client and i know that he will not write alt tags for each product nor will i.

Thanks for quick response, i will give all options to client. At the end it is he's decision to make.

[Chris_CM]

Ok, for images that are the identical except for the angle, it would make sense to have the same alt text.  However, for the small wall image, it would make more sense to have an alt tag of "small wall with red bricks" or something to that extent.

Like I said in my original post, the best results without having to write alt tags for each product would be to identify some key products that your client wants to focus on and write alt tags for those pages and automate the other pages.

Regards,

Chris Wilson